A viral video has caused a new wave of scrutiny on fast food giants such as the McDonald market their menu articles, with an advertising expert who reveals a subtle but powerful tactic who could change the way we look at nuggets forever.
At Tiktok, he saw almost half a million times, the marketing professional, Luke, lifts the lid in part of the language used in the advertising of McDonald.
“I had been working on a project with McDonald’s for a long time and learned something that I can never do now,” he says.
“He says right there, with 100 percent beef,” he continues, pointing out the Jerky’s Package he eats, “it’s such a fun turn with 100 percent of beef, not made of 100 percent of beef. “
“With McDonald’s thing, his chicken pepites were made with 100 percent of chicken. You know there are many other things, and some of them may not be 100 percent chicken but it is done with 100 percent chicken. “
“You will see it everywhere. Subtle marketing trick,” he adds.
“It still has a good taste.”
The video quickly accumulated hundreds of comments, with many who expressed their shock for revelation.
“Thank you for your public service,” a person wrote.
“I am so tired of the marketing of the food company,” someone else admitted.
“Once you work in marketing, your eyes open too much,” another replied.
Although Luke is North -American, the marketing approach is not unique to the United States, and a check from the Australian website of McDonald reveals a similar story.
Here, chicken mcnuggets are announced as “made with a tender Aussie Aussie chicken breast 100 percent”.
But a look at the list of ingredients shows that it is not so simple.
The chicken is, in fact, the first ingredient, but it is followed by water, flour (corn), canola oil, thickeners, starches, salt, mineral salts, spices, touring oil and dextrosa, among others.
In other words, while the Pepites are made with 100 percent chicken breast, they are not just chicken breast.
In response to this, McDonald’s Australia shared a statement to news.com.au saying “they are not in the business of deceiving our customers.”
“When we say that our famous chicken mcnuggets are made of chest chicken approved by Aussie Aussie RSPCA, we mean it,” the statement is called.
“The additional ingredients contained in our nutritional and allergene facts are delicious marinade and coating.”
“Being transparent in this regard is important, so that our customers can make informed decisions about their menu options.”
According to Australian law, companies may violate the law if they are dedicated to misleading or misleading conduct, according to the Food and Bees Aana Aana advertising code.
It makes no difference whether a company aims to deceive or not, but as the average consumer perceives the claim.
News.com.au does not suggest that McDonald’s is misleading customers, but the video definitely highlights the attitude that can be used in advertising to shape our understanding of what is really in our food.
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Image Source : nypost.com