They are turning into DOOMSCROLLING into dollars.
Gen Z – The generation was hooked on his screens for almost seven hours a day, he has found a way to collect his travel time: sell his personal data.
Generation Lab, a youth voting company, has just launched a new company called New Venture called Verb.Ai that pays young people to let an application follow all their digital movements, from which they sail to what they are on behalf of market research.
“We believe that corporations have extracted data from users without just competing people for their own data,” said Cyrus Beschloss, General Director of Generation Lab, for Axios.
“We believe that users should know exactly what data they are giving us and they should feel well with what they receive in return.”
In this case, that “something” is effective.
The application can pay $ 50 or more a month, depending on the activity, simply installing a tracker that builds a “digital twin” to respond to customers’ consultations from political groups to risky capitalists.
“For decades, market research has been the equivalent of a doctor who asks a patient to describe their symptoms. The verb is a magnetic resonance machine,” the company’s cover is presented.
It is the last example of gene Z that makes a script in data exploitation. Instead of making a free track, they are receiving a salary and they are not angry with it.
“Eighty-eight percent Z Z is open to sharing personal information with social media companies,” according to Emarketer, 20 points higher than older generations.
And they are not only seeing content, they are inhaling.
Gen Z consumes more content than any other age group, almost seven hours a day (6.6 to be accurate), according to a recent Talker research study.
Some even show for 15 hours or more.
They are also reducing big dollars, about $ 97.7 a month, in streaming services and subscriptions.
It is no surprise, then, that almost two thirds of the Z gene say they consume “too” media, with 66% admit that they are overwhelmed by the constant hut.
“The first step is to find out what excessive consumption of content causes first,” said Natasha Thapar-Olmos, doctor, associate professor of psychology at Pepperdine University, according to the Southwest News News Service.
“Without understanding the cause, efforts to intervene will be less effective. Try to maintain a record of when behavior tends to happen and any pattern in what may precede it.”
But instead of guilt, many are monetized.
However, while they are open to sharing, Z Z also wants borders.
A 2022 MCKINSEY study found that they are more likely to adults to pay for privacy protections or delete their data once finished with a service, the test they want to control, not surveillance.
If nothing is, the sale of your data provides energy “Sell plasma”, except now, the only thing that bleeds is the battery.
With the aim of reaching 5,000 users for autumn, verb is banking in a very genu -z truth: If they are already seen, they prefer to turn big data into dollars.
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Image Source : nypost.com